Oral-B “Floss Before”
The idea: Your everyday portable wingman
Client: Oral-B Role: Art Director Copywriter: Masa Kaburagi Strategist: Drew Stehman, Malcolm Karow
OOH - Storytelling Print ads
The target audience we wanted to approach for this campaign was young adults. We also wanted to channel their social media presence with this idea since they are very active @oralb.
We engaged with two memes and the context that this audience would be familiar with.
