Cook like your mama
Role: Designer & Art Director Client: Instacart
Instacart is growing their college student audience with a limited edition cookbook including simple recipes of ingredients you most likely have in the back of the fridge or CUPBOARD. The idea is these recipes are easy to make, written in hand writing, and a reminder that meals don’t have to be difficult to be delicious.
*spec work
Product
To order a cookbook just use your school email to register an Instacart account. You will be given a discount code for any recipe inside you are making and last minute need an ingredient with the QR code inside.
Digital
Downloadable on tablets or devices as well as a hard cover.
Free Merch
Instacart Shoppers will be given a limited supply of bags to grocery shop and deliver food in if it notifies them the batch is from a student.
