NIKE Launch with KOBE
Keeping the culture that was made to inspire and grow.
The idea: Focus this new line on all female athletes and really honor Gigi and how her legacy is impacting all young athletes. The goal is to grow Kobe's fan base and customers to a demographic that could have been missed.
The goal: Maintaining the mamba mentality and bringing it to life
Client: NIKE Role: Designer Producer: Nate Whitlock Brand Strategist: Madison CC Copywriter: Maddie Knapp Account Manager: Robert Griesinger
Introducing the G1 Fusion…
The Nike G1 Fusion. the fusion of the iconic Kobe line into a women's line, honoring the lost Gigi Bryant. This decision marks a significant moment, not just in the legacy of the Kobe brand but also in the world of women's basketball. Naming this line after Gigi symbolizes a bridge between past and future, representing a new era where the Mamba Mentality continues to inspire, now in the hearts of female athletes.
Designed with the same dedication to performance and style, tailored to meet the unique needs of women in sports. It’s a tribute to Gigi’s passion and her father's legacy, continuing their impact on and off the court.
Kobe Line
The first ever NIKE Kobe 1 launched in 2005, setting the new basketball footwear standard. Its design was revolutionary, incorporating advanced cushioning and support for rigorous on-court performance. The shoe mirrored Kobe's dynamic playing style and his relentless pursuit of excellence. The Kobe 1 was not just a basketball shoe; it was a statement.
Kobe 1 (2005)
The last shoe Kobe launched before retirement was the Kobe 11 in 2016. It was a culmination of innovation and design that spanned over a decade. This shoe showcased how far the line had traveled. The sophisticated integration of Flyknit technology and responsive cushioning. It reflected Kobe's growth, not just as a player but as an icon whose influence transcended the court. The Kobe 11 was a fitting tribute to a legendary career, encapsulating the 'Mamba Mentality' in every stitch.
Kobe 11 (2016)