7-Eleven “Rebrand”
Role: Art Director Client: 7-Eleven
Capture the electric atmosphere of endless possibilities after dark, aligning the brand with the energy and spontaneity of night owls. Make 7-Eleven the ultimate go-to spot for nocturnal adventures and midnight cravings, appealing to those who thrive in the late hours.
The idea: Rebrand the consumer’s vision of 7-Eleven without changing anything about the brand.
OOH
Twitter was known to be the place that was real. Unfiltered and always had something to say. Twitter gives the space to say your inner dialogue for others to easily relate to. Here we channeled that out in the wild.
Copywriter: Masa Kaburagi Strategist: Drew Stehman
Social Media
Tapping through Instagram stories of the people you follow there are usually hidden sponsored ads, and this is one we would use. It does not come across as an ad at first glance, it seems as though you already follow the account. Not only that but it also looks like you are receiving a phone call. For those who have muscle memory to answer a call, this will falsely trick them into either; rewatching, following the account, or convincing them they are craving a sweet treat.